HELLO, NICE TO MEET YOU
The Rviita journey is only possible thanks to the support of people like yourself! If we haven't met you yet, we hope to have the opportunity to hear your story and how you use Rviita! In the meantime, here is a little introduction to who we are and how Rviita came to be.
HOW IT ALL BEGAN
Rviita’s humble beginnings began in the summer of 2017. Parked on the side of a dirt road in the middle of a forested area of western Alberta, founder Mitch Jacobsen had pulled over to rest. He had several more hours of driving to get home from his trip to the field as a water sustainability engineer, and nightfall was quickly approaching.
Already having consumed two energy drinks, Mitch was feeling the crash, the heartburn, and the exhaustion that eventually came from drinking these products. With several more hours to drive on dirt roads to get home, he wished he didn’t have to rely on these beverages to power him through the day.
But you can only drink so much coffee. And tea, well it just wasn’t enough.
Energy drinks are okay in moderation, but can they really be that good for you? Mitch, just years before watched his best friend suffer a heart attack, one that was partially attributed to too many energy drinks.
And then it dawned on him. Right there on that dirt road in the middle of nowhere. Why wasn’t there a more refreshing, natural, alternative to coffee? Something that packed as much punch but was more enjoyable to drink?
A NEW GENERATION OF ENERGY
Using his nutrition background from competing in men’s physique, Mitch teamed up with Rob and Karly and began formulating a healthier, natural, coffee alternative that tastes amazing.
For months on end the team went through iteration after iteration of drink formulas, experimenting with all sorts of different ingredients. Most were a failure. For nearly two years they went back and forth before finally landing on the energy tea formula we are bringing to you.
We believe in a higher power, but we also believe in optimism; having faith that life will get better and that we are all destined for great things.
What good is success if you don’t have your health? Our health is fundamental to everything we do in life, and it starts by putting the right fuel into our bodies. We proudly formulate our products with the consumer’s health as the forethought.
Family is everything. It is what drives our staff, gives us purpose, and is the foundation of our strength and well being. We are a family owned and operated company and family values are fundamental to everything we do.
We believe in creating a lifestyle that gives you the freedom to do what you want, to follow your passions, and to create the empire you have always dreamed of. We encourage everyone to follow their dream and live the life they’ve always desired.
MEET THE TEAM
FOUNDER & CEO
Passionate about health, fitness, and the environment, Mitch came up with Rviita a couple years out of University. While working long hours at the office as a water sustainability engineer and simultaneously training for a men’s physique show, Mitch looked for a beverage that could help power him through his day and workouts. Coffee became bland and just wasn’t the refreshment he wanted, tea just wasn’t enough, and energy drinks – well – let’s just say they aren’t part of a healthy lifestyle. Not able to find a healthy alternative or a product that bridged the gap between coffee and energy drinks, Mitch decided to use his engineering and sustainability background to create a solution. He teamed up with Karly and Rob and Rviita energy tea was born.ConnectPhoneEmail
CO-FOUNDER & CMO
Geophysicist, scotch marketer, and world-renowned packaging photographer, Rob is a multi-talented, multi-faceted marketing guru. Co-founder of the scotch marketing agency From Barrel to Bottle, Rob has worked with some of the most prestigious whisky brands in the world including Glenfiddich, Balvenie, and Macallan. Travelling to New York, Scotland, Victoria, and abroad, Rob has ventured the world doing product photography and marketing. Rob helps guide Rviita’s marketing campaign and uses his background to guide Rviita’s product development. When Rob isn’t working, which isn’t very often, he’s open to taking on anyone in their video game of choice. Rob has a geophysics degree from the University of Calgary.ConnectEmail
CO-FOUNDER & VP CLIENT EXPERIENCE
Karly is our brand ambassador, our photography guru, and Rviita’s resident hiking connoisseur. Karly has a deep passion for the environment and a profound appreciation for the beauty and power of mother nature. If you need a hike recommendation or want to see some of the marvels our planet has to offer, Karly is your gal – she’s traveled all over North America to do some of the most divine hikes known to the world. Her sensational photography skills mixed with her compassion and empathy makes Rviita lucky to have her leading our social media presence. Karly is a nurse by trade and took her education at the University of Calgary.ConnectEmail