Our Story

How it all began

Rviita is about health. It’s about better ingredients. It’s about better packaging.

Rviita is about becoming the best you can be.

Rviita’s humble beginnings began in the summer of 2017. Parked on the side of a dirt road in the middle of a forested area of western Alberta, founder Mitch Jacobsen had pulled over to rest. He had several more hours of driving to get home from his trip to the field as a water sustainability engineer, and nightfall was quickly approaching.

Already having consumed two energy drinks, Mitch was feeling the crash, the heart burn, and the exhaustion that eventually came from drinking these products. With several more hours to drive on dirt roads to get home, he wished he didn’t have to rely on these beverages to power him through the day.

But you can only drink so much coffee. And tea, well it just wasn’t enough.

Energy drinks are okay in moderation, but can they really be that good for you? Mitch, just years before watched his best friend suffer a heart attack, one that was partially attributed to too much energy drinks.

And then it dawned on him. Right there on that dirt road in the middle of nowhere.

Why wasn’t there a more refreshing, natural, alternative to coffee? Something that packed as much punch but was more enjoyable to drink?


A New Generation of Energy

Using his nutrition background from competing in men’s physique, Mitch teamed up with Rob and Karly and began formulating a healthier, natural, coffee alternative that tastes amazing.

For months on end the team went through iteration after iteration of drink formulas, experimenting with all sorts of different ingredients. Most were a failure. For nearly two years they went back and forth before finally landing on the energy tea formula we are bringing to you.

With natural caffeine from tea and guarana seed, energy from organic honey, and 100% of your daily vitamin B3, B12, and C – Rviita is that perfect afternoon pick me up. Revitalize means to imbue with new life and vitality, and that is exactly
what Rviita will do to your day.

Our Values

We put the diamond around our logo to symbolize Rviita’s four core values, faith, family, fitness, and freedom – the four F’s.
We truly believe that these 4 F’s are the key to fulfillment.

Faith – we believe in a higher power, but we also believe in optimism; having faith that life will get better and that we are all destined for great things.

Fitness – what good is success if you don’t have your health? Our health is fundamental to everything we do in life, and it starts by putting the right fuel into our bodies. We proudly formulate our products with the consumer’s health as the forethought.

Family  – family is everything. It is what drives our staff, gives us purpose, and is the foundation of our strength and well being. We are a family owned and operated company and family values are fundamental to everything we do.

Freedom – we believe in creating a lifestyle that gives you the freedom to do what you want, to follow your passions, and to create the empire you have always dreamed of. We encourage everyone to follow their dream and live the life they’ve always desired.